Only 30 percent of all credit cards issued in Brazil are allowed by to make international purchases and only 60 percent of all money handlers have a bank account according to FEBRABAN (Federação Brasileira de Bancos – Brazilian Bank Federation). If you are an international merchant trying to have a slice of the growing Brazilian market, we can help. The e-commerce segment in Brazil has seen growth of 15,3 percent in 2015 compared to 2014.
In terms of orders, there were 106,5 million purchases online in total last year, with an average ticket of R$388. This is a 12 percent increase on last year.
45 percent of Brazilian Internet users have made some type of payment via smartphones in 2015, according to a study. By comparison, only 21 percent had pay for something via their phones in 2014.
As well as the increase in payments, the survey also suggests that Brazilians feel safer using mobile phones to pay for items. According to the research, clothes and accessories is the top category when it comes to m-payments among those polled (59 percent), followed by mobile phones (56 percent).