According to AMI – Americas Market Intelligence, it projected that the Argentinian e-commerce market will reach a revenue of US$14 billion by 2022. The country is paired with Chile as Latin America’s 3rd biggest online markets. Reaching a population of 46 million habitants, 24.8 million people are e-commerce users; this number is expected to reach 29.2 million by 2025. The country has lots of potential, and should definitely be considered in a LATAM expansion plan.
• Local currency: Argetinian Peso
•Revenue in the eCommerce market is projected to reach US$5,539m in 2020.
• 8 in 10 Argentine households (77%) reported paying for e-commerce purchases in installments.
E-commerce penetration in Argentina is expected to grow to 61.2% of population by 2024.
More than 70% of people in Argentina have access to the internet.
Over half of the web traffic originates from mobile phones, which makes a mobile checkout fundamental in Argentina.
Although struggling with inflation, Argentina still boasts the third-largest economy in Latin America
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